Scholarships are available for economically weaker and PWD students. Learn more at edu@saralgroups.com Explore programmes
PERFORMANCE AD CAMPAIGNS

Full-Stack Ad Campaigns Across Every Major Platform

Google Ads, Meta Ads, LinkedIn, Snapchat, programmatic PMP, and OpenRTB — all run by a single squad with shared attribution. We operate ₹250Cr+ in annual media spend across 40+ advertisers, from D2C startups to public companies. Not one platform. All of them.

₹250Cr+

Annual Media Spend

40+

Active Advertisers

4.2x

Avg Blended ROAS

Get a Free Media Plan View Case Studies

Every Platform — One Brief

You write one strategy doc. We run campaigns across every channel that matters.

🔍

Google Ads

Search, Performance Max, YouTube, Display, Discovery, Shopping, and App Install campaigns. Granular bidding, RSA copy iteration, and auction-time signals. We run 15,000+ active Google campaigns every month.

📱

Meta Ads

Facebook, Instagram, Messenger, and Audience Network. Advantage+ Shopping, ASC, DCT frameworks, creative fatigue monitoring, and custom audience segmentation. ₹80Cr+ in annual Meta spend managed.

💼

LinkedIn Ads

Sponsored Content, Message Ads, Dynamic Ads, and Lead Gen Forms. Job-title, company-size, and skill-based ABM targeting for B2B SaaS and enterprise deals. Average CPL reduction of 45% in first quarter.

👻

Snapchat Ads

Snap Ads, Story Ads, Collection Ads, AR Lenses, and Dynamic Ads. Gen Z and under-30 audiences at half the CPM of Instagram. Snap Pixel event setup, custom audience LAL, and 1P data activation.

🎯

Programmatic PMP

Private Marketplace deals on premium inventory — Hindustan Times, Times of India, Zee, Network18. Guaranteed placements at fixed CPMs. No fraud, no made-for-advertising sites. Brand-safe, viewable, verifiable.

⚡

OpenRTB & DSP

Connected to 30+ exchanges via DV360, The Trade Desk, Xandr, and custom bidders. First-price and second-price auction optimisation, supply-path optimisation, and bid shading. Real-time log-level data.

Publisher Monetisation

Have inventory? We maximise your yield.

🏷️

Direct Sales & PMP Setup

We pitch your inventory to top agencies and brands. Guaranteed-floor PMP deals, flat-rate CPMs, and quarterly IO-based direct buys. Full ad-ops support from deal ID to creative QA.

📊

Header Bidding & Prebid

Prebid.js, Prebid Server, and client-side-to-server-side migration. Amazon TAM, Google OB, and 15+ demand partners. Latency-optimised wrapper configs with analytics adapter and floor module.

💳

Yield Management

Unified price floors, dynamic price buckets, floor-per-geo rules, and bid-caching analysis. Unified auction reporting across Ad Manager, header bidding, and direct deals. 30%+ average yield uplift.

🛡️

Ad Quality & Policy

Ads.txt, sellers.json, SupplyChain object compliance. IVT filtering, pre-bid blocking of MFA and low-quality demand, and brand-safety segmentation. Clean, compliant, and premium-only.

Case Studies

Real results — every number is from a live campaign.

🛒
D2C

D2C Skincare — Full-Funnel Meta + Google

₹80L → ₹9.5Cr

Monthly Revenue

4.3x

Blended ROAS

Search, Shopping, PMax, ASC, and DCT ads across Google and Meta in 10 months. Creative testing cadence of 18 variants per week. Unified attribution via GA4 + Meta CAPI + server-side GTM.

CEO, Ayurvedic D2C Brand: "We were burning capital on random agencies before Saral. Their platform-agnostic approach and weekly creative testing cadence made our ₹80L monthly revenue hit ₹9.5Cr. Best ad partner we've ever worked with."
🏢
B2B SaaS

Enterprise SaaS — LinkedIn ABM + Google CPL

2,100

SQLs in 6 Months

₹3,200

Average SQL Cost

Job-title targeting, account-based engagement via LinkedIn Sponsored Content + Message Ads, paired with branded search on Google. SDR hand-off via HubSpot integration reduced lead-to-meeting time by 70%.

VP Growth, CloudB2B: "Our sales pipeline was dry. Saral built a LinkedIn ABM engine that delivered 2,100 qualified SQLs in six months. The sales integration meant our SDRs saw the ad engagement before making the call."
📰
Publisher

News Publisher — Prebid + PMP Yield Turnaround

₹2.2 → ₹4.6

Avg CPM

₹14Cr

Incremental Annual Revenue

Migrated a 30M-impression/month news site from waterfall to Prebid.js with 12 demand partners + TAM + 3 PMP deals. Floor optimisation, lazy-load ads, and refresh strategy added ₹14Cr in annualised incremental revenue.

Head of Digital, National Daily: "Our ad revenue was stuck on ₹3 CPMs with waterfalls. Saral rebuilt the stack — Prebid, PMPs, dynamic floors. ₹14Cr incremental revenue in 12 months. The transparency alone was worth the engagement."

How We Run Campaigns

From brief to optimised — a 5-step operating model

01

Audit & Strategy

Pixel audit, conversion tracking setup, competitive intelligence, platform selection, budget allocation, and KPI definition

02

Creative Suite

Static, carousel, video, UGC, and DCO assets built in-house. 40+ creatives per platform per quarter with a 5-day refresh cadence

03

Launch & Calibrate

Campaign structure, audiences, bid strategies, and conversion windows set per platform. Learning-phase exit within 72 hours

04

Optimise Daily

Search query mining, audience exclusions, placement blacklists, dayparting, device bid adjustments, and creative rotation

05

Report & Scale

Weekly dashboards, monthly business reviews, incrementality testing, geo-holdout experiments, and budget scaling playbooks

Why Our Ad Ops Model Works

We don't silo platforms inside different teams

🔗 Unified Attribution

A single view across Google, Meta, LinkedIn, Snapchat, and programmatic — no channel claiming the same conversion twice.

🧪 Creative Velocity

40+ fresh creatives per platform per quarter with a 5-day testing cadence. Creative fatigue drops performance faster than audience saturation.

🏦 Media-Buying Power

₹250Cr+ annual spend unlocks platform rep access, beta features, and negotiated PMP rates that individual advertisers cannot get.

📊 Log-Level Transparency

Impression-level logs, auction-time data, and supply-path reports. No black boxes. You see exactly where every rupee goes.

What Our Clients Say

Trusted by advertisers and publishers across India

★★★★★

Saral manages our Google, Meta, and LinkedIn spend under one P&L — no channel politics, no attribution fights. The weekly creative refresh alone was a game-changer for our D2C brand. We've scaled 8x in 18 months.

Rohan Mehta face
Rohan Mehta CEO, D2C Wellness Brand
★★★★★

We needed a team that understood both publisher monetisation and ad buying. Saral rebuilt our Prebid stack and onboarded PMP demand in the same quarter. ₹4.6 eCPM now — our highest ever.

Shalini Iyer face
Shalini Iyer VP Revenue, Digital Publisher
★★★★★

LinkedIn ABM is notoriously hard. Saral delivered 900 SQLs in 4 months at under ₹3,800 per lead. They understand B2B buying journeys better than anyone we've worked with.

Ananya Kapoor face
Ananya Kapoor CMO, Enterprise SaaS Co

Ready to Run Smarter Campaigns?

Send us your current ad accounts. We'll run a free audit — creative, audience, bidding, attribution — and send a media plan within 48 hours. No cost, no commitment.

Get Your Free Media Plan

📞 Prefer to talk? +91 79883 75156

Ad-Tech Insights

Read what our media team is publishing

GOOGLE

Performance Max vs Standard Shopping: The ₹50L A/B Test

We ran a controlled experiment across five D2C accounts. PMax won on ROAS in 4 of 5 — but lost on new customer acquisition in 3 of 5. The data and our recommendation.

META

Advantage+ Shopping Campaigns: When to Use and When to Avoid

ASC delivers for catalogue-heavy brands with 500+ SKUs. Below that threshold, manual CBO campaigns still outperform. Benchmarks from 30+ ASC vs CBO tests.

PROGRAMMATIC

Prebid.js 9.x Migration: What Publishers Need to Know

The new price-floor module, real-time data module, and GDPR TCF v2.2 changes. A step-by-step migration checklist for Indian publishers on Ad Manager.

Frequently Asked Questions

Which ad platforms should my brand be on — and how do you decide? + We audit your customer journey first. D2C brands typically start on Meta + Google, B2B on LinkedIn + Google Search, and publishers on PMP + OpenRTB. Snapchat unlocks the under-30 cohort at half the CPM of Instagram. We run a 30-day test on each platform before committing long-term budget.
How do you prevent Google and Meta from double-counting the same conversion? + We deploy server-side GTM with Meta CAPI and Google Enhanced Conversions so attribution passes through a single event stream. A cross-channel dashboard merges impression data, and we run geo-holdout tests quarterly to measure true incrementality — not platform-reported ROAS.
What is a PMP deal and when should I use it instead of open auction? + A Private Marketplace (PMP) is a negotiated deal where you buy premium publisher inventory at a fixed CPM before it hits the open exchange. You guarantee brand-safe placements on major sites like Times of India or Hindustan Times with no fraud, viewable impressions, and deal-transparency reporting. PMP is ideal for brand campaigns and upper-funnel awareness where placement quality matters more than the last-click CPA.
Can you help our publication or app sell its ad slots through programmatic? + Yes. We set up Google Ad Manager, integrate Prebid.js with 12-15 demand partners, configure header bidding wrappers, onboard direct PMP deal-IDs for premium buyers, and optimise price floors by geo, device, and ad unit. Most publishers see a 30-60% CPM uplift in the first quarter after moving off waterfalls.
What reporting and transparency do you provide for programmatic spend? + We share impression-level log data (bid-ID, clearing price, domain, viewability, and IVT flag), a weekly dashboard with blended ROAS by platform, and monthly supply-path optimisation reports. You see every rupee — no black-box agency mark-up on CPM.
north
Pop Up

Free Service Demo