WhatsApp-to-ERP order bridge
Voice note or photo-order becomes a Tally/Zoho invoice. Last-mile distributors stop double entry.
Saral Automation
Bridge the gap between grassroots chaos and enterprise efficiency.
While Saral Projects build the tools, Saral Automation deploy, manage, and scale them. We are the human + software layer that ensures kiranas, clinics, and transport operators don't just buy software—they run on automation.
Who We Are – The Execution Engine
We don't just build software. We operationalize it.
Saral Automation is the enterprise services vertical of Elite Startup Club. We partner with NBFCs, logistics companies, retail chains, and government bodies to deploy last-mile automation across India's grassroots economy.
🏷️ White-labeled automation
for enterprise partners
for enterprise partners
👥 Field-level agent networks
for onboarding & training
for onboarding & training
🔌 API-first integration
with existing enterprise systems
with existing enterprise systems
📊 Real-time dashboards
for partner oversight
for partner oversight
"Your enterprise stack stops at the city limit. We take it to the village shop."
Marketing Services – Hyperlocal Acquisition at Scale
We turn your enterprise offering into a local movement.
| Service | How We Do It |
|---|---|
| 🗣️ Vernacular Voice Campaigns | AI-driven IVR & WhatsApp broadcasts in 12+ languages |
| 🤝 Trust Agent Networking | Onboard local shopkeepers as brand ambassadors (paid per activation) |
| 🎪 Offline-to-Online Events | Saral Melas (tech fairs) in tier-3 towns with live software demos |
| 🔄 Referral Automation | Auto rewards for kiranas who onboard 5+ peers via their unique code |
| 📱 In-Store QR Amplification | Dynamic QR on billing counters → leads → enterprise CRM |
Reduce CAC by 40% using trusted local agents instead of digital ads.
Software Automations – Embedded for Grassroots
We build automation that works on ₹6,000 smartphones & 2G networks.
| Automation | What It Does | Enterprise Use Case |
|---|---|---|
| 💬 WhatsApp Order Bot | Voice + text order capture → auto entry into ERP | FMCG distributor order collection |
| 📒 Udhaar Khata Sync | Auto-push credit sales to central ledger | Bank/MFI underwriting feed |
| 📦 Inventory Alerts | Low stock → auto PO to wholesaler | Supply chain replenishment |
| 💳 Payment Reconciliation | UPI auto-match with invoice | NBFC loan repayment tracking |
| 📄 Document OCR | Aadhaar/PAN scan → auto KYC | Insurance/Finance onboarding |
Tech stack: Node.js, Twilio API, OCR.space, Razorpay auto-collect, custom dashboard for partners.
"We don't sell software licenses. We sell transaction automation."
Operational Support – Human-in-the-Loop
Automation fails without trust. We provide the human layer.
👥 Saral Mitra Network: 5,000+ local agents (trained, certified) who:
• Onboard businesses in 24 hours
• Troubleshoot in vernacular
• Collect cash-to-digital settlements
• Onboard businesses in 24 hours
• Troubleshoot in vernacular
• Collect cash-to-digital settlements
📊 Partner Control Tower: Single dashboard to see:
• Live agent location & task status
• Business health scores (based on software usage)
• Issue resolution SLA (target: <4 hours)
• Live agent location & task status
• Business health scores (based on software usage)
• Issue resolution SLA (target: <4 hours)
📋 Daily Ops Runbook: Automated checklists for each business type (kirana, clinic, transport)
95% automation adoption within 45 days, or we deploy extra agents at no cost.
How We Deliver – Enterprise Workflow
Phase 1 – Discovery (Week 1)
→ Map your existing process + identify manual bottlenecks
→ Audit last-mile user capability (device, literacy, language)
→ Map your existing process + identify manual bottlenecks
→ Audit last-mile user capability (device, literacy, language)
Phase 2 – Build Automation Bridge (Week 2–4)
→ Develop API connectors or no-code workflows
→ Create vernacular training videos + agent scripts
→ Develop API connectors or no-code workflows
→ Create vernacular training videos + agent scripts
Phase 3 – Pilot with 100 Businesses (Week 5–6)
→ Saral Agents handle onboarding & support
→ Daily usage reports to your team
→ Saral Agents handle onboarding & support
→ Daily usage reports to your team
Phase 4 – Scale to 10k+ (Month 3 onward)
→ Automated triggers, rewards, and compliance checks
→ Quarterly automation health audit
→ Automated triggers, rewards, and compliance checks
→ Quarterly automation health audit
"We don't hand over a login. We hand over a running system."
Enterprise Use Cases (Real Examples)
🏦 Case 1: NBFC Microloan Recovery
Problem: 60% delayed repayments from rural borrowers
Solution: WhatsApp auto-reminder + UPI collect + local agent follow-up
Result: 40% reduction in overdue >30 days
Problem: 60% delayed repayments from rural borrowers
Solution: WhatsApp auto-reminder + UPI collect + local agent follow-up
Result: 40% reduction in overdue >30 days
📦 Case 2: FMCG Distributor Order Collection
Problem: Manual order booking → 2-day lag → stock mismatch
Solution: Kirana voice ordering bot → auto PO to distributor ERP
Result: Order cycle cut from 48h to 4h
Problem: Manual order booking → 2-day lag → stock mismatch
Solution: Kirana voice ordering bot → auto PO to distributor ERP
Result: Order cycle cut from 48h to 4h
🔬 Case 3: Diagnostics Lab Chain
Problem: Rural clinics not sending patients due to report delays
Solution: EMR auto-share + SMS report delivery + agent training
Result: 35% increase in patient referrals
Problem: Rural clinics not sending patients due to report delays
Solution: EMR auto-share + SMS report delivery + agent training
Result: 35% increase in patient referrals
Why Enterprises Choose Saral Automation
| Challenge | Our Advantage |
|---|---|
| Low digital literacy | Vernacular voice + agentic handholding |
| No reliable last-mile data | Real-time usage & location tracking |
| High support cost | Automation first, agent only when stuck |
| Integration fear | Open API & webhook support |
| Language barriers | 12 Indian languages + voice navigation |
ROI guarantee: We tie 30% of our fee to your automation adoption KPI (e.g., transactions processed, documents digitized, collection efficiency).
Our Services – One Page Summary
| Service Category | Deliverables |
|---|---|
| Marketing Services | Vernacular campaigns, agent referral engine, mela events, QR activation |
| Software Automations | WhatsApp bots, OCR KYC, inventory auto-PO, payment reconciliation, udhaar sync |
| Operational Support | Saral Mitra agent network, partner dashboard, 4h SLA, daily runbooks |
| Integration | API connectors for ERP, banking, logistics, CRM |
| Training & Change Mgmt | Vernacular videos, certification, on-site agent batch training |
Pricing model:
• One-time setup fee (integration + agent training)
• Monthly transaction fee (₹ per automation event)
• Performance bonus (linked to your KPI improvement)
• One-time setup fee (integration + agent training)
• Monthly transaction fee (₹ per automation event)
• Performance bonus (linked to your KPI improvement)
FAQ – Sales Edition
Q: Do we need to change our existing ERP?
No. We build lightweight bridges (APIs, webhooks, or even Excel auto-import) to connect our automation to your current system.
Q: How fast can you deploy?
Pilot in 2–3 weeks. Full scale (1,000+ businesses) within 60 days. We have pre-built agents for retail, finance, health, and transport.
Q: What about data security?
All data encrypted at rest & transit. We are ISO 27001 compliant (in process). No data sold. Enterprise retains ownership.
Q: What if our users don't use the automation?
That's why we have Saral Mitra agents. They sit with users, set up reminders, and resolve issues in their language. We measure daily active use.
Q: Do you serve only India?
Currently India (urban + rural). But our stack works anywhere with WhatsApp + UPI. Ask us about emerging markets.
Q: How do we start?
Book a 30-min Automation Audit. We map your last-mile friction points and deliver a fixed-price proposal.
Project references — Saral Automation
MSME back offices still retype the same order from WhatsApp into Excel into Tally. These bridges kill that loop.
Exception desk agent
Agent flags GSTIN mismatch or stock-out and pings the owner, not the whole group.
Before/after ops films
30-second reels of “yesterday vs today” for a kirana distributor — the ad that actually converts owners.
Automation partner badge
Client storefront shows “ops on Saral” so their retailers trust the new process.
Playbook for the next branch
SOPs cloned to city #2 in a week. The first win funds the second.
Ready to turn grassroots chaos into automated growth?
✅ Get the Automation Audit (free)
📋 Receive a pilot proposal within 5 days
🚀 Launch with zero upfront integration fee (first 3 partners)
📞 Call: +917988375156
Book Your Free Automation Audit →
